Abstract: Bee pollination is not only an important link between the maintenance of ecological balance, but also an important factor of production to improve crop yields and quality. According to the actual situation in China,this article suggested enhancing the role of bee pollination in agricultural production,while we should pay more attention to the bees resource protection and to promote the development of bee pollination services market. We found that the willingness of farmers to protect bees higher than rent bees for pollination, 66.83% of the farmers were willing to to protect bee resources to pay a fee, 44.56% intended to rent bees for pollination in agricultural production. "Whether to carrry out bees pollination promotion or bee resources protection project in local" significantly affected the willingness of farmers to protect bees resource and rent honeybees for pollination. In contrast,the protection willingness to pay 19.05% higher and pollination willingness to pay 32.04% higher in bees protection project area than others. The bees resource availability also had a positive role in the promotion of farmers to rent bees for pollination: the willingness of farmers to rent bees for pollination were higher 21.94% in the village that had beekeeping households than not. In addition, the cognition of bees and bees pollination had also a positive effect to bees protection and pollination. Therefore, we should vigorously promote the role of bee pollination in agricultural production, and actively promote the local government to carry out of bee pollination promotion or bees resource conservation projects,at the same time vigorously support the development of beekeeping, and improve beekeeping penetration rate in rural.