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Chinese Agricultural Science Bulletin ›› 2014, Vol. 30 ›› Issue (14): 70-75.doi: 10.11924/j.issn.1000-6850.2013-2390

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Market Performance Analysis of Tourism Industry in Heilongjiang Province

  

  • Received:2013-09-09 Revised:2013-10-19 Online:2014-05-15 Published:2014-05-15

Abstract: In order to study the market performance of Heilongjiang Province, through learning and reading lots of related literature, summarized in this paper the DEA model in the market performance of the industry. On this basis, I have been using SCP theory for Heilongjiang tourism market structure, market behavior and market performance of the situation analysis. Secondly, through the use of DEA mathematical envelope method, the travel agency in Heilongjiang Province as a decision making unit, the travel agency's fixed assets, number of employees, number of enterprises as input indicators, business income, business taxes and surcharges as output indicators, analysis of the output results of the model. Again, analysis of these three kinds of index technology index, the output results of pure technical efficiency, scale efficiency indicators index, obtained the Heilongjiang tourism market performance was not high in conclusion. Finally, according to the Heilongjiang tourism market performance was also not high, enterprise behavior was not standardized, the tourism development was still not perfect, and put forward some suggestions for the development of tourism industry in Heilongjiang Province.