Abstract: In order to explore how to guide to rice farmers transfer the land orderly under the background of increasing agricultural subsidies policy support. The author adopted 231 sample datum of rice farmers in Jiangxi Province and applied the Probit model to make a research about main factors which effected the rice farmers’willingness to transfer the land. Moreover, the author put particular emphasis to analyze the influence of farmers’willingness to transfer the land on which grain subsidies policy made. The results showed that: there was little positive influence on rice farmers’willingness to transfer the land. There were various uses of grain subsidies funds, grain subsidies policies had no positive impact on famers’willingness to transfer land that seldom put food subsidies policies into rice production and even there were some negative effects; rice farmers ability endowments, socio-economic endowments, objectives and external factors had some influence on farmers’willingness to transfer land to varying degrees.