Abstract: In order to promote the farmer’s specialized cooperatives more effectively carry out agricultural products marketing in the process of linking the "small farmers and big market" of in our country. Taking national outstanding farmer’s specialized cooperative as cases, this article analyzes and compares the effectiveness of its operations on agricultural products marketing during its production process. The results showed that the marketing action is mainly embodied in the prenatal for production planning and control product quality, during production of standardized management and safety control, postpartum use of various marketing strategies to promote sales and establish image and so on. Then this paper analyzed the reasons for the successful marketing of agricultural products and the effectiveness and resistance of in-depth marketing channel, and finally given some suggestions.