Abstract: 〔Objective〕To fully grasp the current development of bee products market, promote the sustainable and healthy development of bee products market, and to help to construct our ecological civilization,〔Method〕the author applies SCP model of industrial organization theory to bee products market and collects relevant research data. Explore the market structure, market behavior and market performance of bee products systematically, empirically analyze the correlation between the three and find out the issues existing in the market structure and market behavior.〔Result〕The analysis shows that a high degree of correlation exists between any two of market structure, market behavior and market performance. The correlation coefficient is above 0.5. Bee products market has low concentration. Bee products differentiation is not obvious. The market has low barriers to entry but high barriers to exit. Bee products marketing is weak and the RSCA of honey exports declines from 0.86 in 1990 to 0.05 in 2012. Research for new products needs to be strengthened.〔Conclusion〕Therefore, effective measures should be taken to prompt healthy and sustainable development of bee products market. The end puts forward practical warning suggestions from raw materials production, products processing, marketing and other aspects.