Abstract: [Objective] To carry out reasonable potential evaluation of land development and increase the effective arable land area is a currently urgent need to solve the problem of land consolidation.[Method]Potential evaluation model of land development was proposed and potential evaluation index system of land development was constructed from land use, natural factors, socio-economic conditions and ecological factors of 4 aspects 12 indicators. By selecting a representative case, Habahe County, located in the Xinjiang Uygur Autonomous Region, the administrative villages in Habahe County were put as main evaluation units and GIS method was applied to conduct empirical research. [Result]The results indicates that unused land development potential is high with limiting factors such as slope, water, soil texture , so the recent land development is difficult. [Conclusion] It shows that 1) Hahahe County can be divided into high, medium, general and low potential partitions, 2) high and medium potential partitions are the priority land development area , 3)With positive ecological environment protection,animal husbandry should be developed in low potential partitions to adapt the local conditions.