Welcome to Chinese Agricultural Science Bulletin,

Chinese Agricultural Science Bulletin ›› 2019, Vol. 35 ›› Issue (6): 158-164.doi: 10.11924/j.issn.1000-6850.casb18090022

Special Issue: 园艺

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Research on Farmers’Behavior from the Perspective of Industrial Integration: Empirical Evidence from 668 Vegetable Growers

  

  • Received:2018-09-05 Revised:2019-01-22 Accepted:2018-11-14 Online:2019-02-22 Published:2019-02-22

Abstract: This research studies the factors that affect farmers’choice of different vegetable industry inte? gration modes from the perspective of farmers. Based on the transaction cost theory, this article classifies the basicproductionandmanagementcharacteristicsoffarmers,andconstructsthreemajorcostevaluatingindica? tors including anti-risk, execution, negotiation. The multi-logistic model was used to analyze the main influ? encing factors of farmers’choice of different vegetable industry integration modes. The results show that the vegetable industry integration can mainly be divided into the“Wholesale Market Mode”, the“Farmers-Con? sumers Mode”, the“Farmers-Supermarkets Docking Mode”, and the“Order Agriculture Mode”. In addition, the“Wholesale Market Mode”is still the most important vegetable industry integration mode. The characteris? tics of farmers’basic production and management affect their choice of different vegetable industry integration modes to varying degrees. And the most critical influencing factor is transaction cost, but the impact of anti-risk cost, execution cost and negotiation cost on different vegetable industry integration modes is very different. This study provides an effective basis for the government to formulate vegetable industry integration policies.