Abstract: Abstract: Excessive application of chemical fertilizers and pesticides in China has caused serious environmental pollution, health damage, and agricultural product quality and safety problems. In order to realize the goal of zero growth in the use of chemical fertilizers and pesticides in 2020 and the goal of quality-building agriculture and green agriculture in the 19th National Congress of the People''s Republic of China, the requirements for the quality and safety of agricultural products are raised. Based on Anhui, Shandong and Hubei provinces, five counties (districts and cities), rice, apples, vegetables, and tea are used as 410 questionnaires in the project area to build a willingness and worry model for farmers to participate in the training of chemical fertilizer and pesticide reduction and efficiency enhancement technologies. An empirical analysis was conducted on the influencing factors of farmers participating in the training of chemical fertilizers and pesticides reduction and efficiency enhancement techniques. The results showed that farmers who have no land transfer, used organic fertilizers, participated in soil testing and fertilizer application techniques, and have acceptable training time are more willing to participate in chemical fertilizers. Pesticide reduction and efficiency enhancement technology training; farmers with more frequent use of fertilizers, local production sites, and poorer training effects on previous farmers are more worried about adopting new technologies for fertilization and drug use. Proposing countermeasures and suggestions for training in the reduction of chemical fertilizers and pesticides, and the training of efficiency-enhancing technologies for fertilizers and pesticides: the division of different industries, the development of precision training, the development of precision training according to actual needs, and the development of detailed training in accordance with the characteristics of farmers.