Abstract: Along with the “three rural” issues of more importance and the introduction of the strategy of socialist new village construction, agriculture, rural areas and farmers become the most important task at present and the future government. Solving “Three rural” issues depending on a variety of factors, greatly enhancing the level and efficiency of agricultural information services is an undoubtedly enormous assistance role to the final solution to the “three rural” issues. To promote the development of China's agricultural information service and effectively raise the level and efficiency of agricultural information service, the possibility and importance of marketing innovation for Chinese agricultural information service were analyzed. Finally China's agricultural information service concept and methods innovation were discussed from marketing perspective and marketing strategy of agricultural information service was put forward.