Abstract:

As the rapid popularization and development of the internet, informationization has become the core of improving commodity circulation efficiency in rural area. This report made a field investigation on agricultural markets in Beijing outskirts and townships, analysing the status and problems of the information-based commodity circulation in rural area from four aspects: organization and management system, information service in rural marketing, operation of commerce website, quality tracing for farm products. Then, this paper proposes a series of measures on improving commodity circulation informationization in Beijing rural area.