Welcome to Chinese Agricultural Science Bulletin,

Chinese Agricultural Science Bulletin ›› 2011, Vol. 27 ›› Issue (14): 286-290.

Special Issue: 现代农业发展与乡村振兴

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Study on How to Develop Agro-tourism by Mallowˊs ierarchy of human Needs Theory

  

  • Received:2010-03-30 Revised:2011-03-08 Online:2011-06-15 Published:2011-06-15

Abstract:

According to Mallowˊs hierarchy of human Needs Theory, agro-tourism is to satisfy peopleˊs physiological needs, security needs, and self-actualization needs. This paper comes up with the "functional umbrella" principle and provides the definition of "agro-tourism". Based on allowˊs hierarchy of human Needs Theory and analysis of the multifunctional and industrial nature of agro-tourism, this paper puts forward some ideas to develop agro-tourism as a manager and an operator (from the perspective of mangers and operators).