Abstract:

In order to find the way of development, creative agriculture is originated on the market.The article define the creative agriculture from the perspective of the market economy, the focus on analysis personalized, service-oriented, symbolic, participatory and seasonal and other major consume features. Make the comprehensive classification of creative agriculture consumer groups, expound the consumer preference, give a comprehensive classification of consumer group of creative agriculture, and clarifies the propensity to consume. Besides, it proposes the countermeasure of creative agriculture of China.