Abstract:

Rurality of rural tourism is a core and unique selling points. Based on elaborating the rurality of rural tourism, the paper pointed out the rurality containing five meanings: geographiral conditions, rural images, localization of the tourism industry, community participation and sustainable development. In rural tourism development process, the various stakeholders (farmers, tourists, rural tourism enterprises, government) will destruct rurality diffidently, each stakeholder concern their own interests. To maintain the rurality, the rights and interests of stakeholders requires coordination and cooperation.