In order to realize the influencing factors on farmland transfer of rural household and its influencing mechanism in Poyang Lake eco-economic region, based on data obtained from questionnaires on 273 rural household in that region, the author conducted analysis of influencing factors on farmers’ landing influx and out flux behavior respectively by making use of the logistic model. The results indicated: (1) some factors had an obvious positive influence on farmers’ landing influx, such as householder’s age, householder’s education level, the non-agricultural income, farmland area, the day of water conservancy facilities, the situation of hiring workers and the cooperative organization and the cognitive of subsidy policy, and some factors had an obvious negative influence on farmers’ landing influx, such as the number of family labor, the cognitive of scale and the difficulty degrees of getting funds behavior, and another factors had no influence on farmers’ landing influx, such as the smooth condition of land, the day of water conservancy facilities, the cognitive of subsidy policy and the way of sale; (2) some factors had an obvious positive influence on farmers’ landing out flux, such as householder’s age, householder's education level, the number of family labor, the situation of the cooperative organization, the cognitive of scale, some factors had an obvious negative influence on farmers’ landing out flux, such as the day of water conservancy facilities, the cognitive of subsidy policy, the way of sale, and another factors had no influence on farmers’ landing outflow, such as the farmland area, the smooth condition of land, the situation of hiring workers behavior. Householders and their household characteristics had great influence on land transfer, these should been paid more attention on.