Abstract:

According to the concept of agricultural tourism, proposed two stages of development of agricultural tourism in Shanghai. They were growth stage and mature stage. And these were five types of agricultural tourism. This paper argued that demand system, gravitational system, intermediary system and rural support system constituted the dynamic mechanism of agricultural tourism. Further pointed out that in the development process of agricultural tourism in Shanghai, reform momentum, market momentum, image momentum and social momentum plays the leading role respectively in dynamic mechanism, and then they form a dynamic change. Finally, pointed out that these four momentum formed endogenous capacity of rural self-development and exogenous driving force of urbanization which maintain the operation of dynamic mechanism of agricultural tourism.