Abstract: Farmers，living in the rural tourist destination，are one of the most important stakeholders in rural tourism. This paper takes Wuyuan in Jiangxi province as an example to analyze the participation of the farmers and their interest distribution. Then it sums up three current contradictions of Wuyuan and analyzes its root. It is suggested that the win-win mechanism in the development of rural tourism can be established by common participation, ecological harmony, sharing of benefits and dispute settlement. Currently, the rural tourism of Wuyuan is still limited at the stage of sightseeing tour. In order to establish the win-win mechanism，the local government should rich the tourist forms，extend the chain of the tourism industry, encourage the farmers to participate in it actively and strengthen its guidance.