Abstract: In the product strategy, small fruit watermelon should be developed and the taste and quality of watermelon should be paid attention to. In the price strategy, the quality of watermelon should be guaranteed and the price cost should be reduced as much as possible. In the channel strategy, Internet stores, micro merchants and other online channels should be expanded. In the promotion strategy, more watermelon sales exhibitions and advertising marketing should be carried out. （或）We should develop small fruit watermelon, pay attention to the taste and quality of watermelon, reduce the price as much as possible, expand online channels such as online stores and micro businesses, and carry out more watermelon exhibition and advertising marketing. By adopting these watermelon marketing strategies, we can improve the marketing level of watermelon market, and promote the continuous and steady growth of the consumption market of watermelon in Beijing and the whole country. (或)In order to improve the marketing level of the watermelon market, the consumption market of watermelons in Beijing and China will continue to grow steadily.