Abstract: This paper analyzes detailedly the strength, the weakness, the opportunities and the threats of the ecotourism industry in Zipeng mountain national forest park with SWOT analysis method, include the strength of its position, animal resources, vegetation resources, climate and exploitation potential, the rise of ecotourism industry, the ecological engineering implementation, scarcity of professional, low management level and with low service level, etc. This paper also tables some proposals about developing ecotourism industry in Zipeng mountain national forest park based on the analysis, whish mostly comprise paying equal attention on the conservation and exploitation, the forest tourism resources exploitation, the ecotourism product exploitation, enlarging the propaganda, training and introducing professional, improving management quality, raising the service level, perfecting infrastructural construction in Zipeng mountain national forest park, and so on.