Abstract: Chinese jujube (Zizyphus jujuba Mill.) is a competitive power fruit in international market, Shanxi province is an important area of Chinese jujube. The article analyze the production situation and development superiority of jujube in Shanxi, In view of these questions such as pell-mell development, poor management, sluggish growth of storage and processing, lower government support and non-perfect service system etc, the development Counter-measures of the jujube industry in Shanxi were pointed out: the government should strengthen management, the production distribution should be optimize, the construction of production bases and demonstration should be enhance, the leading enterprises and the industrialization development should be support, the more investment into scientific researches and technology should be put, and the service network should be perfect for the purpose of improving industrialization course and raising goal economic benefit in Shanxi province.