Abstract: Enhancement of the per capita GDP level, the healthy leisure activity increasing, the construction socialism new countryside, the advantageous natural resource condition, will create the good chance with Fujian agro-tourism development. Agro-tourism of Taiwan area has obtained certain result. It has provided the successful experience. Now the agro-tourism has become new tendency of Fujian-Taiwan agricultural cooperation, it has provided the new platform for the Fujian-Taiwan agricultural cooperation exchange to the depth development. Thus it can be seen, Fujian agro-tourism market potential will be huge and the prospect will be broad. Through the questionnaire analysis on the Fujian’s agro-tourism’s market segmentation, to give Fujian’s agro-tourism target market and market-positioning; it indicates agro-tourism will become a sunrise industry in Fujian Province.