Abstract:

The article take the Jiulonggu and happy farm scenic of leisure agriculture in Putian City in Fujian Province as the recreation area for study. It use the interviews and field survey methods to analyze the demographic characteristics of tourists samples ,and discuss and summary the tourism decision-making behavior characteristics of tourists from leisure agriculture in small and medium-sized cities through the tourism motivation, the load of access to tourism information, the decision-making to the tourism purpose, the tourism consumption, way out, the most favorite tourism activities Etc.. Finaly it put forward to some strategies to improve and enhance the tourism development of leisure agriculture in the small and medium-sized urban.