Abstract:

The development of village tourism is meaning to be vigorously huge for planning the development of city and countryside in our country, and for building socialism new countryside, and for constructing the harmonious social. The research on the tourism behavior of tourist of village tourism is a key question for the development of village tourism, so we must take seriously. The article take the questionnaire survey as the principal means,and take Shuangqin village tourism area in the Quanzhou of Fujian Province as the case. In the foundation of analyzes about the domestic and foreign research present situation of tourism behavior characteristic of tourist of village tourism, the article researched the tourism decision-making behavior, the tourism by chance behavior, the tourism space behavior, the interaction of guest and master, and the tourism experience appraisal cognition, and Summarized the tourism behavior characteristic of tourist of village tourism in the coastal areas of Fujian Province，and put forward some proposal for the development of village tourism.