Abstract:

From the perspective of microcosmic, this paper created a tool to measure customer satisfaction of leisure agriculture garden. Then, I sampled some people in Nanjing agriculture garden at random. Finally, I made up the customer satisfaction model of leisure agriculture garden by structural equation model. I found that structural equation model is a valid tool to measure customer satisfaction of leisure agriculture garden, and entertainment is main factor for customer satisfaction, followed by the farm's reputation, once again for personnel services, then the price perception, and finally the farm environment.