Abstract:

According to Mallowˊs hierarchy of human Needs Theory, agro-tourism is to satisfy peopleˊs physiological needs, security needs, and self-actualization needs. This paper comes up with the "functional umbrella" principle and provides the definition of "agro-tourism". Based on allowˊs hierarchy of human Needs Theory and analysis of the multifunctional and industrial nature of agro-tourism, this paper puts forward some ideas to develop agro-tourism as a manager and an operator (from the perspective of mangers and operators).