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中国农学通报

中国农学通报 ›› 2009, Vol. 25 ›› Issue (23): 505-507.

所属专题： 现代农业发展与乡村振兴； 园艺

• 农业传媒 • 上一篇    下一篇

从抓期刊质量入手树立期刊整体品牌形象——总结《农业图书情报学刊》在树立自身的品牌形象中的经验及需要注意的问题

刘英丽   

  • 收稿日期:2009-08-26 修回日期:2009-09-16 出版日期:2009-12-05 发布日期:2009-12-05

Stress on Quality of Periodical and Setting up a Good Brand Image --Summation of Experience and Problem on Setting up a Brand Image in the JOURNAL OF LIBRARY AND INFORMATION SCIENCES IN AGRICULTURE

  • Received:2009-08-26 Revised:2009-09-16 Online:2009-12-05 Published:2009-12-05

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798

摘要： 摘要：介绍了市场经济体制下，期刊在树立自身的品牌形象中的经验，即树立全面质量意识，同时提出创立期刊品牌急需解决的问题，即如何提高核心期刊的参评指数、提高期刊发行量和扩大广告业务。

关键词: 猪, 猪, 干扰素ε 1, 克隆, 序列分析, 原核表达

Abstract: Abstract: Introducing experience of the Journal of Library and Information Sciences in Agriculture which set up itself brand image under market economic system, it means to stress on overall quality awareness. Meanwhile, it puts in great need for solving problems in the establishing periodical brand, and how to advance appraisable index of the key periodicals, and to expand publishing quantity and advertisement business of the periodical.