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中国农学通报

中国农学通报 ›› 2020, Vol. 36 ›› Issue (10): 150-157.doi: 10.11924/j.issn.1000-6850.casb20191100805

所属专题： 现代农业发展与乡村振兴

• 乡村振兴 • 上一篇    下一篇

基于SWOT-AHP法的中国家庭农场发展战略研究

王鹏1(), 杨刚2   

  1. (1)上海建桥学院商学院,上海 201306
    (2)上海财经大学商学院,上海 200433
  • 收稿日期:2019-11-07 修回日期:2020-01-09 出版日期:2020-04-05 发布日期:2020-03-19
  • 基金资助:
    教育部人文社会科学研究项目“房地产业、金融业与制造业风险的交叉传染、联动及演化机制研究”(4YJC790152);上海市教委民办高校科研重点项目“‘三期叠加’下房地产业、金融业与制造业风险交叉传染问题及对策研究”(2016-SHNGE-03ZD)

Research on the Development Strategic of Family Farm in China Based on SWOT-AHP Model

Peng Wang1(), Gang Yang2   

  1. (1)School of Business, Shanghai Jianqiao College, Shanghai 201306
    (2)School of Business, Shanghai University of Finance and Economics, Shanghai 200433
  • Received:2019-11-07 Revised:2020-01-09 Online:2020-04-05 Published:2020-03-19

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摘要：

为综合分析影响家庭农场发展的各因素,进而制定合理的家庭农场发展战略,文章首先结合SWOT分析法和层次分析模型构造出家庭农场发展的优势、劣势、机会、威胁分析模型,然后定量分析各因素,进而对家庭农场的发展战略进行定位。研究表明,当前中国家庭农场应以争取型战略为主,即应重点利用家庭农场发展的外部机遇克服面临的内部阻碍,积极完善土地流转制度、完善基础设施建设以及培育新型职业农民;同时以开拓型战略为辅,即巩固家庭农场规模效益明显、产品竞争力强等优势,采取加快土地流转、引进先进科学技术和管理技术等措施。

关键词: 家庭农场, 发展战略, SWOT, 层次分析法, 争取型战略

Abstract:

The paper aims to comprehensively analyze all factors affecting the development of family farm, and formulate its reasonable development strategy. We combined SWOT analysis method with analytic hierarchy model to construct the analysis model of family farm, then calculated the weight of those factors, and determined the development strategy of the family farm. Research shows that: first, the best way to develop family farm is focusing on striving strategy at present, in other words, using the external opportunities of family farm to overcome the internal obstacles, such as improving the land transfer system actively, enhancing the infrastructure construction and cultivating new professional farmers; second, taking pioneering strategy as the supplementary, consolidating the advantage of scale efficiency and product competitiveness, such as speeding up the circulation of land, and introducing advanced science technology and management technology.

Key words: family farm, development strategy, SWOT, analytic hierarchy process, striving strategy

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