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中国农学通报

中国农学通报 ›› 2021, Vol. 37 ›› Issue (22): 151-157.doi: 10.11924/j.issn.1000-6850.casb2020-0752

所属专题： 现代农业发展与乡村振兴

• 乡村振兴 • 上一篇    下一篇

四川猕猴桃产业竞争力分析及可持续发展战略研判

赵剑1(), 郭耀辉1, 王森培2, 林正雨1()   

  1. 1四川省农业科学院农业信息与农村经济研究所,成都 610066
    2四川省社会科学院农村发展研究所,成都 610072
  • 收稿日期:2020-12-07 修回日期:2021-06-26 出版日期:2021-08-05 发布日期:2021-08-26
  • 通讯作者: 林正雨
  • 作者简介:赵剑,男,1987年出生,四川简阳人,经济师,硕士,主要从事产业经济学研究。通信地址:610000 四川省成都市锦江区静居寺路20号附101信息所,Tel:028-84504190,E-mail: 263676037@qq.com。
  • 基金资助:
    四川省杰出青年科技人才项目“四川经济作物时空格局变化及驱动机制研究”(2020JDJQ0073)

Competitiveness Analysis and Sustainable Development Strategy of Kiwifruit Industry in Sichuan Province

Zhao Jian1(), Guo Yaohui1, Wang Senpei2, Lin Zhengyu1()   

  1. 1Institute of Agricultural Information and Rural Economics, Sichuan Academy of Agricultural Sciences, Chengdu 610066
    2Rural Development Research Institute, Sichuan Academy of Social Sciences, Chengdu 610072
  • Received:2020-12-07 Revised:2021-06-26 Online:2021-08-05 Published:2021-08-26
  • Contact: Lin Zhengyu

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摘要：

猕猴桃是四川省优势特色产业之一,新形势下面临产业盲目扩张、产品结构性过剩、国际贸易壁垒等问题和挑战。应用综合优势比较模型,分析比较四川、陕西、贵州、湖南、湖北、河南等猕猴桃主产省的效率优势指数(EAI)、规模优势指数(SAI)、综合比较优势指数(AAI)。结果表明,近年来四川省猕猴桃EAI、SAI、AAI平均指数分别为0.88、3.32、1.67,并呈上升趋势;结合AHP-SWOT模型解析四川猕猴桃产业的优势、劣势、机遇和挑战,各要素对战略选择影响力由强到弱依次为红肉品种优势、产业规模优势、国内外消费空间、“中新联合实验室”建设（有利于猕猴桃国际化）、种质资源丰富、消费多元化与网络化、猕猴桃产能结构性过剩、溃疡病影响、产品国际竞争力不强、盲目扩张、加工与品牌营销较弱;构建产业发展战略四边形,战略类型方位变量tanθ=0.3281,应采取“开拓战略区实力型方位域”的发展战略。建议明确产业适宜范围,突出地方特色;加强科技协同创新,提升国际竞争力;优化产业结构,积极应对溃疡病。

关键词: 猕猴桃, 产业竞争力, 战略研判, 对策建议, 综合优势比较模型, AHP-SWOT模型

Abstract:

The kiwifruit industry is one of the advantageous characteristic industries in Sichuan Province. Under the new situation, kiwifruit industry faces many problems and challenges, including blind expansion of industry, structural surplus of products and international trade barriers. Using the comprehensive advantage comparison model, we analyzed the efficiency advantage index (EAI), scale advantage index (SAI) and comprehensive comparative advantage index (AAI) of main kiwifruit producing provinces of Sichuan, Shaanxi, Guizhou, Hunan, Hubei and Henan. The results showed that, in recent years, the average values of EAI, SAI and AAI of kiwifruit in Sichuan Province were 0.88, 3.32 and 1.67 respectively, and these indicators all showed an upward trend. Then, we adopted AHP-SWOT model to analyze the advantages, disadvantages, opportunities and challenges of kiwifruit industry in Sichuan Province, and the influence of each factor on strategic choice ranked from strong to weak as red meat variety advantage, industrial scale advantage, domestic and foreign consumption space, and Sino-Singapore joint experiment (the construction of kiwifruit ‘room’ is conducive to the internationalization of kiwifruit), rich germplasm resources, diversification and networking of consumption, structural overcapacity of kiwifruit, the impact of canker, weak international competitiveness of products, blind expansion, weak processing and brand marketing. To construct industrial development strategy quadrilateral, strategic type orientation variable is tanθ=0.3281, therefore, the strategy of ‘opening up the strength orientation of strategic zone’ should be implemented. Suggestions are proposed for the kiwifruit industry development in Sichuan, including defining the appropriate scope of the industry, highlighting local characteristics, strengthening the collaborative innovation of science and technology, enhancing international competitiveness, optimizing the industrial structure, and actively preventing and controlling ulcer disease.

Key words: kiwifruit, industrial competitiveness, strategic research, countermeasures and suggestions, comprehensive advantage comparative model, AHP-SWOT model

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