Abstract:

Based on the study of tea-culture tourism characteristics and the present tourism models, and also drawing on the experience of predecessors, the present paper put forward the view that the choice of the tea-culture tourism models should integrate the interests of developers with the needs of visitors. The characteristics of local resources and the design of product should also take into consideration. Different combinations could be tried to enhance the subjective initiative in the application. Therefore, in the choosing of tea-culture tourism models, as for the developers, need to design different types of products according to their own traits to meet customers’ demand. The present paper took Guzhu village as a case study, by means of field study and questionnaire survey and other approaches put forward the relevant recommendations for the development of tea-culture models.