Abstract:

Facing the situation of oils enterprises raw material shortage and farmers won’t sell soybean, the traditional purchase model of enterprises purchase go public and farmers delivery soybean has been not adapt to oils industry. “Enterprise+Farmer” was most possible solved the problem above by changing the structure of oils industry chain for the linkage between commercial market and material market. The results showed that order penalty was an important restrictive factor that spread “Enterprise+Farmer” in oils industry by establishing and analyzing game models. It put forward suggestions that increasing order execution rate, establishing enterprises and farmers reputation supervision mechanism, paying attention to the role of government and cooperative, using futures tool base on the above-mentioned conclusion.