Abstract:

Agricultural technology extension is an effective way for solving the “three agricultures” problems. The activity of founding National Science Popularization Exemplary Counties (Cities/Districts) with the aim of promoting Citizens’Scientific Literacy and advocating the sustainable development in the county level has lasted for more than 10 years and accumulated a lot of experience on agricultural technology extension. With the view of Science Communication, this paper analyzed the promotion effect of National Science Popularization Exemplary Counties (Cities/Districts) to agricultural technology extension and made policy suggestions on how to exert the exemplary role to other districts.