Abstract: Xinjiang is the main province where produces horses. In this paper, the current situation of horse industrial development was researched, focal point was presented, and new developing way of horse industry was explored. This project analyzed the developing status and characters of horse industry by using statistical method; the main horse producing places, processing enterprise and horse-riding club in Xinjiang were visited and investigated typically to understand the problems, demand structure and possible developing direction in horse industrial development. The developing countermeasures were put forward according to the result of connotations and orientation of horse industry.