Abstract: The paper aims to study the industry of Hainan National Breeding and Multiplication (HNBM for short) and to provide references for its industrial planning. Importing the classical strategic thought of ‘opportunity of overall situation, favorable geography and human harmony’of Sunbin and Mencius, the authors were engaged in improving SWOT model, analyzing the industry, finding out the key problems of industrial development and intrinsic motivation, and putting forward corresponding strategies and suggestions. SWOT matrix of three dimensions was proposed after the comprehensive analysis. Although theX dimension of HNBM development was supported by science and technology resources, intellect resources and humanity resources, but lacked other entities and personnel support, and HNBM innovation advantage was not yet transformed to the Hainan science and technology innovation advantage, which was the largest disadvantage to HNBM industrial development. There were some advantages of the Y dimension, including natural environment advantage for developing HNBM breeding and technology services, geographical advantage of being near to Southeast Asia, and social environment advantage of HNBM industry innovation and enterprise, but it also faced fierce competition in the market.Z dimension had a good external environment, importing the strategic emerging industries, the international and domestic chance of breeding industry were good. The key problems that restrained the development of HNBM included a failure transformation of HNBM resources to local advantages, lacking entities relative to production, research and application, the industrial foundation was weak without supporting policies, and the fleeting development opportunities. Therefore, the industrial development of HNBM is the internal motive to the growth of breeding industry and the construction of HNBM system itself, and it can drive the optimization and adjustment of industrial structure, motivate the construction of‘the Belt and Road’, and promote the industrialization of HNBM.