Abstract:

As an important part of intellectual property rights and agricultural regional brands, tea geographical indications have played an active role in improving the quality and efficiency of the tea industry and increasing farmers' income. In order to accurately locate the crux of Guangxi tea geographical indication brand construction, break through the bottleneck of Guangxi tea industry development, and promote the transformation of geographical indication intellectual property rights into industrial development momentum, this paper systematically combed the development pattern of national tea geographical indication, and deeply analyzed the registration quantity, geographical distribution, brand reputation and brand value, variety innovation and other status quo of China’s tea product of geographical indication and agro-product of geographical indication. And the practical difficulties existing in the brand construction of tea geographical indication in Guangxi were deeply analyzed. The study found that there were some problems in Guangxi tea industry, such as low brand value of geographical indications, weak market reputation and core competitiveness, weak strength of tea production enterprises, insufficient mining and inheritance of tea culture, low added value of products, and insufficient extension of industrial chain. Based on the issues of Guangxi industry, this paper put forward targeted development countermeasures from the aspects of strengthening variety breeding and variety right protection, cultivating and strengthening leading enterprises, extending the industrial chain, and empowering brand construction and promotion with the help of artificial intelligence, so as to provide reference for improving the quality and efficiency of Guangxi tea geographical indication brands and empowering rural revitalization, and also provide reference for the cultivation of regional geographical indication brands.

Key words: tea, geographical indication, product of geographical indication, agro-product of geographical indication, brand value, brand reputation, new plant variety rights