Abstract: Abstract: As one of the advanced business modes, agricultural E-commerce is capable of solving sharp conflicts existing in the circulation of agriculture market in China. Agricultural E-commerce in China is in the initial stage of on-line agricultural commerce information service. In this article, PEST analysis tool of the competitive intelligence theory is used to analyze the current macro competitive environment of Chinese agricultural E-commerce from political, economic, social and technological points of view. The results indicated that, though there are disadvantages in our agricultural E-commerce industry in many aspects such as credit system and agriculture standardization, the basic hardware condition is already prepared. The primary obstacle that restricts agricultural E-commerce is the traditional ideology of the peasantry. The agricultural E-commerce enterprises should first realize the necessity of developing agricultural E-commerce, enhance its cognitive degree and help the farmers transform their traditional thoughts by utilizing our national agricultural policy.