Abstract:

Putian mazu culture tourism has great potential as well as challenges. Based on the actual needs of extend Putian Mazu culture tourism industry chain and raise the contribution that Mazu culture tourism make to local economic development, this paper analyses superiorities, inferiorities, opportunities and challenges of Putian Mazu culture torism estate development through SWOT analytical method. Besides, this paper presents the development concepts of Putian Mazu culture torism estate from creative culture point to provide some lessons on Putian Mazu culture torism development in the future.