Abstract: Kiwifruit, which contains many unique and interesting flavor and nutritional value, are popular among consumers. In this paper, we summarized kiwifruit fruit flesh color, flesh color changes in the development process, the change of the microstructure, the types of pigment substances and change, as well as chlorophyll and carotenoid pathway and its molecular regulation mechanism. Finally, the problems of study about fruit flesh color at the present stage were proposed, and the prospects were predicted as well.