Abstract: In recent years, with the increase of income and leisure time, the fast rhythm of urban life and the increasingly fierce competition, people are eager to relax and take a leisurely life from the beautiful environment. As a result rural tourism that returns to nature has become the best choice to people. We adopt the method of market research, select the villages and towns of rural tourism as the research object, and focus on the market of Men Tougou rural tourism for research and analysis. Through the field surveys of operators and consumers of Men Tougou rural tourism, SPSS analysis results show that although with the development of rural tourism and tourists mature and individuation in recent years, Men Tougou rural tourism has also got certain development. However, the development of Men Tougou rural tourism is also imperfect due to some factors, such as poor infrastructure and traffic conditions, single products of rural tourism and reception environment, etc. We specific to the limited factors of the development of Men Tougou rural tourism, research from the perspective of culture creativity of Men Tougou rural tourism, aimed at translating the resources advantages of Men Tougou rural tourism into economic advantages, and promoting the transformation and upgrading of Men Tougou rural tourism.