Abstract:

The revitalization of rural culture is an inevitable requirement of the Rural Revitalization Strategy and the building of a well-off society in an all-round way, and it is also an important part of the cultural prosperity of the Chinese nation. In order to speed up the construction and revitalization of rural culture, this article uses the literature deduction method and the inductive review method to study the current development status and prospects of rural culture in China. It is found that China’s rural cultural services still have difficulties that restrict the revitalization of rural culture, such as relatively backward infrastructure, single form of resource supply, imperfect governance mechanism, and shortage of digital talents. However, the development of digital technology and the implementation of the national “digital village” strategy have provided new opportunities for realizing the revitalization of rural culture, narrowing the cultural gap between urban and rural areas, enhancing rural cultural confidence, and developing characteristic cultural industries. Digital technology should be used to accelerate the revitalization of rural culture, focusing on scientific planning and policy financial support to improve rural digital cultural service infrastructure, resource supply and governance mechanisms to achieve leap-forward development of rural culture, and encourage digital consumption and cultivate digital talents to inject new momentum into the revitalization of rural culture and accelerate the process of revitalizing rural culture.

Key words: rural culture, digitalization, revitalization, policy recommendations