Abstract:

To implement the rural revitalization strategy, the construction of modern agricultural production and management system is very important. Through the development of various forms of agricultural large-scale management, we can not only solve the problem of low agricultural production efficiency, but also promote agricultural and rural modernization. As a special business entity, the new agricultural operators basically cover the upstream, middle and downstream organizational forms of China’s agriculture, and participate in and connect different links of the agricultural industrial chain. This paper analyzed the development connotation and functional orientation of the new agricultural operators, and summarized and analyzed the existing problems and development strategies of the new agricultural operators in terms of development quality, land use scale, financial system construction, talent system cultivation, industrial in-depth integration development, ability and awareness of serving farmers, information technology and digitization. The objectives are to develop the new agricultural operators in the four characteristics of intensification, specialization, organization and socialization, and make them play a greater role in developing green agriculture and promoting rural revitalization in China.

Key words: rural revitalization, green development, new agricultural operator, function, strategy