Abstract: By SWOT method, the paper analyses Chi Zhou’s conditions of developing feature agriculture from its advantages and disadvantages and chances and challenges. With agricultural regional layout, Chizhou’s feature agriculture areas fall into following categories: the one with mass characteristic in diked bases in the west north along Changjiang River, the one with interactive characteristics in middle mountainous part, and the one with agricultural and forest integration characteristics in low mountains in the southeast, among which emphasis should be put to develop fine rice and cotton and tea and sericulture and medicinal materials and bee-related product and distinctive seafood and livestock product. Then it puts forward developing countermeasures (1) proper layouts and scientific planning. (2)creating more fund resource and establishing effective investment system.(3)implementing famous brand strategy and improving agriculture market competition.(4)developing agriculture with advanced science and technology.(5) bringing farmers’ initiative into full play.