Abstract: Climate resources are superior and resources of the flowers are abundant in Hainan province, but the basis of flower industry is poorer relatively because of its later development. In the paper, it is analyzed that the resources of geography, climate, flower species, land, as well as other social resources are related to flower industry in Hainan, and then the problems exiting in flower industry (Firstly, because of the typhoon and rain-storm, the facilities are essential to take precautions against them and the cost of flowers production is improved. Secondly, the transportation is inconvenient, information is ineffective and technique of the flower production is backward. Finally, the flower productions lack macro- management guidings, rational overall arrangements and related favourable incentive policies.) and measures to solve them(Reasonably utilize the natural resources, suit measures to local conditions and develop the flowers, strengthen the studies of domestic and international advanced technology and popularization of high-new technology, perfect the commercial network of flowers and implement the preferential policy about supporting the production of flowers.) are pointed out aiming at the new circumstance for the development of flower industry in our country. The flower industry of Hainan face to both the opportunity and challenge and has the great developing potential in the 21st century