Abstract:

Abstract: The farmers are the ultimate application persons who change the agricultural science and technology into productivity. However, the farmers may come across some obstacles when they are studying from the distance communication of agricultural science and technology because of their culture qualities, economy condition at present and because of the characteristic property of the media. To improve the cultural level and the overall qualities of the farmers is a long-term education process, which can’t be adapted to accelerating the communication of agricultural science and technology. This paper puts forward that to this special group, the distance communication of agricultural science and technology must adapt to the farmers’ knowledge ability, economy ability and application ability. In this way, the farmers’ interests and initiative of learning agricultural science and technology can be aroused and the desired communication results can be achieved.