Abstract:

The ‘Rural Revitalization’ strategy was first proposed in the report of the 19 ^th CPC National Congress. One of the key points for rural revitalization is to cultivate new agricultural management entities. As the first batch of modern agricultural demonstration zones and national agricultural product quality and safety counties, Shanghai Pudong New Area has taken the lead in cultivating and developing family farms and farmers’ cooperatives in China, and has achieved remarkable results and played a good demonstration role in the development of national agriculture. Taking Pudong New Area as an example, we studied its demonstration reference for other similar regions in the country. Questionnaires and telephone interviews were conducted with relevant personnel from 25 towns in the area. At the same time, relevant documents and researches were read to analyze the development characteristics and existing problems of the new agricultural management entities. The results show that the development of Shanghai Pudong New Area has the characteristics of rapid growth, rapid branding and diversified development models. However, there are still problems in the scientific and technological personnel of agricultural management, agricultural ecological subsidies, agricultural credit insurance, and agricultural facilities. Therefore, it is necessary to introduce agricultural science and technology talents to establish a talent team; increase subsidies for agro-ecology, scientific and rational fertilization; vigorously promote agricultural insurance, diversify agricultural credit; break agricultural land restrictions and give full play to land use value.

Key words: rural revitalization, cultivating new agricultural management entities, Pudong New Area, Shanghai