Abstract:

E-commerce poverty alleviation is an innovative poverty alleviation method which can promotes the development of impoverished areas. As the northernmost agricultural province in China, Heilongjiang Province, on the one hand, has a certain degree of rural poverty, on the other hand, the advantages of a good ecological environment and abundant resources of green agricultural products. Therefore, it is very suitable for implementing targeted poverty alleviation through E-commerce. Through a comprehensive and systematic analysis of the current situation of rural E-commerce poverty alleviation in Heilongjiang Province, it is found that there are some problems such as the “relying on others” thinking of farmers, the lack of leading talents in the E-commerce industry, the low degree of standardization of agricultural products and the relative lack of infrastructure. The study puts forward some suggestions such as improving the awareness of poor households in E-commerce poverty alleviation, cultivating leading talents in rural E-commerce, establishing well-known brands of local agricultural products and improving infrastructure for the further development of E-commerce poverty alleviation in Heilongjiang Province.

Key words: rural revitalization, Heilongjiang Province, E-commerce, poverty alleviation, strategy