Abstract: Fishery insurance can help fishermen effectively circumvents the risk of production and reduces their losses. Based on the survey data of the fishermen, we used the Logistic regression model to make an empirical analysis about the factors that affect the fishermen’s participating in the decision of the fishery insurance. The empirical results showed that the fishermen’s age, breeding area, fisheries, fishermen’s training situation, the degree of understanding of fishery insurance, the judgment about the importance of fishery insurance, fishery disaster loss rate and the design of the fishery insurance product had a significant positive influence on the demand of the fishery insurance. Thus we put forward the suggestions about the development of the fishery insurance.