Abstract:

Leisure agriculture is an important part of rural industry, and has become a new industry format promoting agriculture development, rural prosperity and farmers’ affluence. Based on the analysis of the advantages of developing leisure agriculture in Jiangsu, we systematically studied the development process, characteristics, modes and existing problems of leisure agriculture with consulting literature, data statistics and field investigation. The results showed that the advantages and opportunities of developing leisure agriculture in Jiangsu included good natural ecology, strong agricultural foundation, developed social economy, obvious location advantages, abundant tourism resources and a long agricultural civilization history. The leisure agriculture of Jiangsu mainly experienced three stages, including the embryonic stage, the development stage and the creative stage. At present, efforts should be focused on problems such as inadequate policy implementation, financing difficulties, lack of planning guidance, poor infrastructure conditions, low service levels, unregulated management, and so on. In recent years, leisure agriculture of Jiangsu has shown a vigorous development trend, with enlarging industrial scope, increasing business income, rising market demand, growing employment and income of farmers, upgrading brand cultivation and diversified modes, and has become a new industry format of economic and social development. In view of the problems restricting the development of leisure agriculture in Jiangsu, some suggestions are proposed, such as scientific layout, policy support, communal infrastructure improvement, publicity and promotion, and creative development.

Key words: leisure agriculture, Jiangsu Province, development status, characteristic, new industry