Abstract:

Tourism village construction is the focus of the whole industry chain in Beijing valley economy development. With further development of economy and the consumer demand changes, Beijing mountain area truism villages cannot meet the current of the development situation. It should be to design and planning and upgraded. The author analyzed the problems of the truism villages in Beijing mountain area. Through the project planning and image design method, this paper analyzed upgraded planning cases of the three villages’ node in Yebohai, Huairou. The countermeasure should be adding investment, building more infrastructures, paying attention to the landscape design and planning, adding cultural elements, adding regional features and updating management idea, etc. To enhance the standard of tourism village, overall image design，personalized image design and product development should be done.