Abstract:

Promoting the in-depth convergence of agriculture and tourism is of great significance to the current structural reform of agricultural supply side and the convergence of rural industries. Therefore, it is necessary to scientifically evaluate the convergence of agriculture and tourism, and to grasp the stage characteristics and major obstacles of convergent development. Through literature analysis, this paper chose resource endowment conditions, convergent innovation level, convergent development effect to construct an evaluation index system for the convergence of agriculture and tourism. Then, the empirical analysis of Sichuan Province was carried out by using AHP method, entropy weight method and obstacle degree evaluation method. The results showed that: (1) from 2005 to 2016, the convergence index of agriculture and tourism in Sichuan showed an overall upward trend; (2) the convergent innovation index showed a downward trend year by year, and non-agricultural resource-oriented tourism products have greatly reduced the market share of agricultural themed tourism products; (3) the change in the composite effect index showed significant growth, but the combined effect of convergent development was in its infancy; (4) in general, the convergence of agriculture and tourism in Sichuan was shifting from a resource-based model to a product-oriented development model; (5) at this stage, convergent innovation level was the main obstacle that continued to affect the convergence of agriculture and tourism in Sichuan, and the obstacles were increasing year by year. Based on this, the convergence of agriculture and tourism in Sichuan Province must take the road of quality development, promote the synergy and quality development of agriculture and tourism resources, and use new technologies to further expand the diffusion of tourism knowledge and the channels for multi-subject participation, so as to comprehensively improve the quality and level of convergent development.

Key words: agriculture, tourism, industry convergence, obstacles, Sichuan Province