关键词: 沙产业发展, 沙产业发展, 经济, 环境, 多元统计分析

Abstract: In order to evaluate rural tourism development in Xinxiang and analyze its influencing factors, establish a comprehensive evaluation system for development modes of rural tourism, and weigh the advantages and disadvantages of different modes, five development modes of rural tourism, namely rural scenery type, red tourism type, modern new country type, agricultural resources type and natural scenery type, were classified according to their development themes. A comprehensive evaluation was carried out using analytic hierarchy process (AHP) and fuzzy evaluation method in terms of infrastructure construction, tourism resource exploitation and tourism operation and management. Results showed that the comprehensive evaluation value of natural scenery type was 0.82 out of 1.00, which was the highest. The outstanding performance of natural scenery type was mainly driven by rural environmental construction, natural resource exploitation, local investment environment, year-end profit of enterprises and satisfaction degree of tourists. Thus the authors suggested that natural scenery type should be preferentially developed in the rural tourism industries of Xinxiang. Among all the evaluated indexes, the year-end profit of enterprises was with the largest weight coefficient of 13.1%, indicating that it was an important index to evaluate the sustainable development of a scenery spot. The evaluation method developed by the authors is an innovative one which can significantly simplify the quantification of indexes, and rule out the subjectivity in weight coefficient estimation.