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中国农学通报

中国农学通报 ›› 2026, Vol. 42 ›› Issue (17): 182-188.doi: 10.11924/j.issn.1000-6850.casb2026-0254

• 农业信息·科技教育 • 上一篇    下一篇

中国茶叶产业地理标志品牌建设现状及对广西发展的启示

粟月萍1(), 张娜1, 马婷婷2(), 潘家新1, 陶晓婷1, 卢琳玲1   

  1. 1 广西壮族自治区科学技术情报研究所， 南宁 530022
    2 广西职业技术大学， 南宁 530226
  • 收稿日期:2026-04-03 修回日期:2026-06-22 出版日期:2026-09-15 发布日期:2026-09-09
  • 通讯作者:
    马婷婷，女，1987年出生，山西朔州人，副教授，硕士，研究方向为茶叶精深加工研究。通信地址：530226 广西南宁市江南区明阳大道19号，E-mail：。
  • 作者简介:

    粟月萍，女，1986年出生，广西平南人，高级工程师，硕士，研究方向为科技统计，农业、生物技术类科技情报研究。通信地址：530022 广西南宁市星湖路24号，E-mail：。

  • 基金资助:
    2025年广西科技界智库重点课题“人工智能赋能广西茶叶产业地理标志品牌建设战略研究”(桂科协〔2025〕K-157)

Current Status of Geographical Indication Brand Development of Tea Industry in China and Its Enlightenment for Guangxi’s Development

SU Yueping1(), ZHANG Na1, MA Tingting2(), PAN Jiaxin1, TAO Xiaoting1, LU Linling1   

  1. 1 Guangxi Zhuang Autonomous Region Science and Technology Information Research Institute, Nanning 530022
    2 Guangxi Polytechnic University, Nanning 530226
  • Received:2026-04-03 Revised:2026-06-22 Published:2026-09-15 Online:2026-09-09

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摘要：

茶叶地理标志作为知识产权和农业区域品牌的重要组成部分，在助力茶叶产业提质增效、农民增收等方面发挥了积极作用。为准确诊断广西茶叶地理标志品牌建设的症结，摆脱当前广西茶产业发展的瓶颈，激发地理标志知识产权的产业发展动能，本文系统梳理全国茶叶地理标志的发展格局，深入分析中国茶叶农产品地理标志和农产品地理标志的登记数量、地域分布、品牌声誉及品牌价值、品种创新等现状，深入剖析广西在茶叶地理标志品牌建设方面存在的现实困境。研究发现，当前广西茶叶产业存在地理标志品牌价值不高、市场声誉与核心竞争力偏弱，茶叶生产企业实力不强、茶文化挖掘与传承不足、产品附加值较低、产业链延伸不足等问题。结合广西茶产业实际，从加强品种选育与品种权保护、培育做强龙头企业、延长产业链条、借助人工智能赋能品牌建设与推广等方面提出针对性发展对策，为广西茶叶地理标志品牌提质增效、赋能乡村振兴提供参考，也为地区地理标志品牌培育提供借鉴。

关键词: 茶叶, 地理标志, 地理标志保护产品, 农产品地理标志, 品牌价值, 品牌声誉, 植物新品种权

Abstract:

As an important part of intellectual property rights and agricultural regional brands, tea geographical indications have played an active role in improving the quality and efficiency of the tea industry and increasing farmers' income. In order to accurately locate the crux of Guangxi tea geographical indication brand construction, break through the bottleneck of Guangxi tea industry development, and promote the transformation of geographical indication intellectual property rights into industrial development momentum, this paper systematically combed the development pattern of national tea geographical indication, and deeply analyzed the registration quantity, geographical distribution, brand reputation and brand value, variety innovation and other status quo of China’s tea product of geographical indication and agro-product of geographical indication. And the practical difficulties existing in the brand construction of tea geographical indication in Guangxi were deeply analyzed. The study found that there were some problems in Guangxi tea industry, such as low brand value of geographical indications, weak market reputation and core competitiveness, weak strength of tea production enterprises, insufficient mining and inheritance of tea culture, low added value of products, and insufficient extension of industrial chain. Based on the issues of Guangxi industry, this paper put forward targeted development countermeasures from the aspects of strengthening variety breeding and variety right protection, cultivating and strengthening leading enterprises, extending the industrial chain, and empowering brand construction and promotion with the help of artificial intelligence, so as to provide reference for improving the quality and efficiency of Guangxi tea geographical indication brands and empowering rural revitalization, and also provide reference for the cultivation of regional geographical indication brands.

Key words: tea, geographical indication, product of geographical indication, agro-product of geographical indication, brand value, brand reputation, new plant variety rights

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